.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has onboarded Indian cricketer KL Rahul as a label emissary and also a client in the business, it shared with ETRetail.Without revealing the precise percentage of concern the cricketer has actually taken, the firm stated it is a sizable as well as important investment.This partnership strives to utilize KL's astounding appeal, especially amongst young people and also exercise enthusiasts, to grow Boldfit's dip untrained markets and demographics all over India.Sharing concerning the brand name's development plans, Pallav Bihani, founder and CEO of the firm claimed, "Our company are going all-in on expanding our activewear as well as shoes classifications, which are set to redefine the physical fitness market. These portions are our potential growth engines." Currently, health and fitness and doing yoga accessories steer most of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand attained an income of Rs 73 crore. With critical initiatives and this collaboration, the company targets to connect with a revenue of Rs 500 crore through FY26. Founded in 2018, it presently provides over 1 crore customers each year and intends to broaden this range to 5 crore using this collaboration. Also, it is actually boosting its source chain framework to ensure swift delivery and steady product availability.Looking ahead, the D2C start-up counts on a surge in internet website traffic, social networks involvement, as well as greater purchases throughout our flagship classifications.
Posted On Aug 1, 2024 at 10:46 PM IST.
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